Vol. 233: Retail Storage at a Sports Arena

Consolidating merchandise to simplify stocking and inventory control

Modern sports venues are often home to more than one team, which means that an arena might host a basketball game one night and a hockey game the next. That’s the case at the United Center in Chicago, which is home to the Bulls basketball team and the Blackhawks hockey team, and which hosts more than 80 games every season along with concerts and other events.

The teams’ devoted fans can purchase licensed merchandise anytime at the Madhouse Team Store, a 10,000-square-foot retail experience at the arena. They can also shop on game days at smaller kiosks located throughout the venue. 

Keeping these retail vendors stocked with merchandise requires a lot of storage capacity: the Madhouse needs to be restocked daily and the kiosk clerks have to swap out merchandise for each event. For instance, the kiosks display about 70% Bulls merchandise on basketball game days, and only about 30% Blackhawks merchandise. The next day they need to quickly switch up the merchandise mix to offer more Blackhawks items for sale at the hockey game.
See how Spacesaver helped consolidate and organize inventory.

Contact Spacesaver for pricing information.