About a year ago, the HELM boot company decided to move its flagship store to a more desirable, but smaller, location on Austin’s east side.

“We knew we had to get creative with how we were going to store our inventory, while also creating the right environment,” said HELM founder Brad Day.

The shop now features a compact shelving system that’s as stylish and functional as the product it stores. The system is robust enough to store all the inventory required, while still complementing the store’s interior design and being easily accessible by clerks.

“We couldn’t have asked for a better solution in a small store,” Day said. “It provides what we need functionally, but also gives a look and feel and aesthetic that fits with HELM.”