Over the past few weeks we have been sharing nuggets of information with you on the way we work, marketing campaigns, campaign metrics, monthly Demand Gen metrics. We certainly have been up to more than just that. Take a look at this 3-Month Industrial Marketing & Demand Generation Plan.
Author Archives: Carla
Demand Generation Metrics – July
How did our Demand Generation metrics perform for the month of July? Click the link above to see the highlights and the ability to download the full report.
Parachute Storage Campaign
Continuing with the steps of our new “Marketing Foundation”, Carla Chase and Melissa Ripp are excited to share our new Military Parachute Storage Campaign today. Read more about this campaign, the research, supporting sales collateral, goals/metrics. Become a parachute expert and dig into the content they created — as well as see the goals for the campaign.
Library Repurposing Campaign
Learn more about the results and experiences in our first endeavor of executing a campaign in the new way of working as part of the “Marketing Foundation”. Meghan Aldrich & Jodi Chernouski together drove this campaign and learned a ton along the way. With one month of metrics under our belt click to see our summary of performance so far plus insights from these two marketing specialists about the performance.
Demand Generation Metrics – June
Did you know that we report monthly some critical KPI metrics regarding Demand Generation (DG)? Or how our team members are allocated? In this post we have shared our June metrics for DG, how our team members are allocated and our shared vocabulary.
Marketing Foundation
We’ve been working hard at building our team, culture and defining the way we are going to approach our marketing strategies. The output of this effort has allowed us to take a philosophy, apply it to our team and make into our own. Here you will find a document that describes in detail our Marketing Foundation.
Marketing & Demand Gen Communication – An Introduction
At last year’s Council Meeting and this year’s Principal’s Meeting we shared our corporate strategy and investment into New Product Innovation, Marketing and Speed to Sales. Speaking specifically for Marketing/Demand Generation, I believe we…