Over the past few weeks we have been sharing nuggets of information with you on the way we work, marketing campaigns, campaign metrics, monthly Demand Gen metrics. We certainly have been up to more than just that. Take a look at this 3-Month Industrial Marketing & Demand Generation Plan.
Monthly Archives: August 2014
Demand Generation Metrics – July
How did our Demand Generation metrics perform for the month of July? Click the link above to see the highlights and the ability to download the full report.
Parachute Storage Campaign
Continuing with the steps of our new “Marketing Foundation”, Carla Chase and Melissa Ripp are excited to share our new Military Parachute Storage Campaign today. Read more about this campaign, the research, supporting sales collateral, goals/metrics. Become a parachute expert and dig into the content they created — as well as see the goals for the campaign.
Library Repurposing Campaign
Learn more about the results and experiences in our first endeavor of executing a campaign in the new way of working as part of the “Marketing Foundation”. Meghan Aldrich & Jodi Chernouski together drove this campaign and learned a ton along the way. With one month of metrics under our belt click to see our summary of performance so far plus insights from these two marketing specialists about the performance.